PRIVACY POLICY (HIPAA-AWARE)

Privacy Policy — How We Handle Your Information

What we collect, how we use it, who we share it with, and the choices you have. Written in plain language.

1. Who We Are

This Privacy Policy explains how DAAMA, LLC DBA Reply Amp (“Reply Amp,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information. Reply Amp is based in Detroit, Michigan, USA, and builds AI-assisted voice, chat, and text systems and related website, marketing, and practice-growth services for healthcare and wellness practices.

If you have a question about this policy or how we handle your information, email us at info@replyamp.com or call our team at 313-631-3633.

2. What This Policy Covers

This policy applies to personal information we collect when you:

  • Visit replyamp.com or related sites and pages we operate, including get.replyamp.com and start.replyamp.com;
  • Fill out a form, survey, diagnostic, or quiz;
  • Use the chat assistant on our website;
  • Call us, including our team line (313-631-3633) and our AI demo line (313-631-9162), or receive a call from us;
  • Exchange text messages (SMS/MMS) or email with us;
  • Book a call or appointment through our scheduling pages;
  • Purchase a service through a checkout or payment page; or
  • Become a client and go through onboarding with us.

When we provide services to a practice, we may process information about that practice’s patients and leads on the practice’s behalf. That information is governed by our agreement with the practice (including a business associate agreement where one is required) and by the practice’s own privacy practices, not by this policy. If you are a patient of one of our clients, please contact that practice directly about your information.

3. Please Do Not Send Us Health Information Through Public Channels

Please do not submit protected health information (PHI) or other sensitive patient or medical information through our public website forms, website chat, demo line, text messages, or email.

Our public website and sales channels are designed for business inquiries from practices, not for patient care. We handle client information with a HIPAA-aware approach, but patient information should only be shared with us after a business associate agreement is in place and through a secure channel we agree on with you in writing. If you send PHI through a public channel anyway, we will use reasonable efforts to delete it or limit its use, but we cannot treat that channel as a secure, HIPAA-covered channel.

4. Information We Collect

The information we collect depends on how you interact with us. It may include:

  • Identifiers and contact details: name, email address, phone number, mailing or billing address, and job title.
  • Business and practice information: practice or company name, website, specialty, services offered, locations, team size, current tools, marketing and lead-handling practices, and answers you give in our diagnostics, surveys, and intake forms.
  • Communications: the content of messages, emails, chats, and text messages you exchange with us, and notes from calls and meetings.
  • Call and chat recordings and transcripts: when you call our phone lines, use our AI demo line, or chat with our website assistant, the conversation may be recorded, transcribed, and summarized by automated systems so we can respond, follow up, and improve our services. Where required by law, we will tell you a call is recorded or ask for your consent.
  • Booking information: the times you choose, the details you enter when you schedule a call, and related calendar information.
  • Transaction information: the services you buy, amounts, dates, and payment status. Payments are processed by third-party payment processors. We do not store full payment card numbers on our own systems; the processor handles your card details under its own security standards and terms.
  • Device and usage information: IP address, browser and device type, operating system, referring pages, pages viewed, clicks, approximate location derived from IP address, and the date and time of your visit.
  • Cookie and similar technology data: information collected through cookies, pixels, and similar tools, as described in Section 8.
  • Marketing and consent records: your communication preferences, including whether and when you consented to receive text messages or marketing, and any opt-out requests.

Where this information comes from

  • Directly from you, when you fill out a form, call, text, chat, email, book, or buy;
  • Automatically, from your browser or device when you use our sites;
  • From our service providers, such as scheduling, payment, telephony, and messaging platforms, that process information for us; and
  • From publicly available sources, such as a practice’s public website, business listings, and online reviews, when we prepare a diagnostic, blueprint, or proposal for a practice.

5. How We Use Information

We use personal information to:

  • Respond to inquiries, answer questions, and provide AI demo experiences;
  • Schedule, confirm, remind you about, and follow up on calls and appointments;
  • Prepare diagnostics, blueprints, proposals, and quotes;
  • Provide, build, operate, and support the services you purchase, including onboarding;
  • Process payments, send receipts and invoices, and manage billing;
  • Send service-related messages, and, where you have opted in, marketing messages;
  • Understand how our sites and services are used, and improve them;
  • Train and quality-check our own AI agents and scripts using conversations with Reply Amp, with appropriate safeguards;
  • Protect the security and integrity of our sites, systems, and business, and prevent fraud, spam, and abuse; and
  • Comply with law, enforce our agreements, and establish or defend legal claims.

We do not use patient information we process for a client to market our own services, and we do not use it for any purpose other than providing services to that client, as permitted by our agreement with the client and applicable law.

6. Text Messaging (SMS) Program

If you provide your mobile number and agree to receive text messages from Reply Amp, for example by checking an SMS consent box on a form, texting us first, or giving consent on a call, you agree to receive text messages from Reply Amp at that number. Here is how our text messaging works:

  • Message types: replies to your inquiry, appointment scheduling, confirmations and reminders, follow-up about services you asked about, account and service notifications, and, only if you separately agreed to them, marketing and promotional messages.
  • Consent is not a condition of purchase. You do not need to agree to receive marketing text messages to buy any of our services.
  • Message frequency varies based on your interaction with us.
  • Message and data rates may apply, depending on your mobile plan.
  • To opt out, reply STOP to any message. We will send one message confirming you have been unsubscribed, and then we will stop sending text messages to that number unless you opt in again.
  • For help, reply HELP to any message, or contact us at info@replyamp.com or 313-631-3633.
  • Carriers are not liable for delayed or undelivered messages.

We do not sell, rent, or share your mobile phone number or SMS opt-in consent with third parties or affiliates for their own marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers that help us deliver messages on our behalf (such as messaging platforms and carriers), and as required by law.

7. How We Share Information

We share personal information only as described in this policy. The categories of recipients are:

  • Service providers and processors that act on our behalf and under our instructions, such as: website hosting and infrastructure providers; CRM, scheduling, and messaging platforms; voice AI and telephony providers; email providers; analytics providers; payment processors and checkout platforms; and calendar and booking tools. These providers may use the information only to provide services to us.
  • Professional advisers, such as lawyers, accountants, and insurers, as needed for their services to us.
  • Legal and safety recipients, such as courts, regulators, and law enforcement, when we believe disclosure is required by law, legal process, or to protect the rights, property, or safety of Reply Amp, our clients, or others.
  • Business transfers: a buyer, successor, or other party in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business, subject to this policy.
  • With your direction or consent, for example when you ask us to connect with a third party.

Reply Amp does not sell personal information, and does not share personal information for cross-context behavioral advertising, as those terms are commonly defined under U.S. state privacy laws. If that ever changes, we will update this policy and provide any opt-out required by law.

8. Cookies and Similar Technologies

Our sites use cookies, scripts, and similar technologies. These generally fall into the following types:

  • Essential: needed for the site to work, for example security, page loading, and form submission.
  • Functional: remember choices you make and support features such as the website chat assistant and scheduling tools.
  • Analytics: help us understand how visitors use our sites so we can improve them. We use analytics services such as Google Analytics, which collect usage and device information through cookies. You can learn about Google’s practices at policies.google.com/technologies/partner-sites.

Most browsers let you block or delete cookies through their settings. If you block essential cookies, parts of our sites may not work. Some browsers send “Do Not Track” signals; because there is no common standard for these signals, our sites do not currently respond to them. Where required by law, we will honor recognized opt-out preference signals, such as Global Privacy Control, for any processing that the law treats as a sale or sharing.

9. How Long We Keep Information

We keep personal information for as long as needed for the purposes described in this policy: to respond to you, provide our services, keep business and financial records, resolve disputes, enforce our agreements, and meet legal, tax, and accounting obligations. How long that is depends on the type of information and our relationship with you. When we no longer need information, we delete it, de-identify it, or securely store it until deletion is possible. Information we process for clients is kept and returned or deleted as set out in our agreement with that client.

10. How We Protect Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including access controls and encrypted connections (HTTPS) on our website. We take a HIPAA-aware approach to how we design our systems and handle client information. No website, transmission, or storage system is completely secure, however, so we cannot guarantee absolute security. If we learn of a security incident that affects your personal information, we will notify you as required by law.

11. Your Privacy Rights

Depending on where you live, you may have rights over your personal information. Residents of certain U.S. states, including California, Colorado, Connecticut, Virginia, and others with consumer privacy laws, may have the right to:

  • Know or access the personal information we have about you, and receive a copy;
  • Correct inaccurate personal information;
  • Delete personal information, subject to legal exceptions;
  • Opt out of the sale or sharing of personal information, targeted advertising, or certain profiling (as noted above, we do not sell or share personal information as those terms are commonly defined);
  • Limit the use of sensitive personal information, where applicable; and
  • Not be discriminated against for exercising these rights.

How to make a request: email info@replyamp.com with the subject line “Privacy Request,” and tell us which right you want to exercise. We will need to verify your identity before acting on most requests, and we may ask for information to do that. You may use an authorized agent where the law allows; we may ask the agent for proof of authority. If we deny your request, you may appeal by replying to our decision and asking for an appeal, and we will respond as required by your state’s law.

You can opt out of marketing emails using the unsubscribe link in any marketing email, and out of text messages by replying STOP. We may still send you non-marketing messages about your account or services.

12. Children’s Privacy

Our sites and services are intended for businesses and adults. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us at info@replyamp.com and we will delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the “last updated” date above. If we make material changes, we will take additional steps to notify you where required by law.

15. Contact Us

If you have questions or requests about this Privacy Policy or our privacy practices, contact us:

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