These Terms of Service (“Terms”) are an agreement between you and DAAMA, LLC DBA Reply Amp (“Reply Amp,” “we,” “us,” or “our”), based in Detroit, Michigan, USA. They govern your use of replyamp.com and the related sites and pages we operate, including get.replyamp.com and start.replyamp.com (the “Sites”), and your purchase and use of our services (the “Services”).
By using the Sites or buying or using the Services, you agree to these Terms and to our Privacy Policy. If you are using the Sites or Services for a practice or company, you confirm that you have authority to accept these Terms for it, and “you” includes that practice or company. If you do not agree, do not use the Sites or Services.
If you have signed a separate order form, proposal, statement of work, or service agreement with us (an “Order”), that Order also applies. If an Order conflicts with these Terms, the Order controls for that conflict.
2. Who May Use the Sites and Services
The Sites and Services are intended for businesses, including healthcare, aesthetics, and wellness practices, and for adults who are at least 18 years old. You must give us accurate information and keep it up to date.
3. Our Services
Reply Amp builds and runs AI-assisted voice, chat, and text systems and related website, funnel, booking, automation, reputation, patient-lifecycle, advertising, and practice-growth services for healthcare and wellness practices. Our public offers include:
Revenue Leak Blueprint ($297): a diagnostic of how your practice handles inquiries and growth, with a written plan and a Blueprint Review call;
Capture (sold through our Virtual Practice Launch checkout), and Grow and Scale: system builds with monthly platform and service fees; and
Related add-on services, as described on our Sites or in an Order.
Descriptions, inclusions, and prices on the Sites summarize our offers and may change. The specific scope, price, term, and deliverables for your purchase are those shown on the checkout page you used or in your Order. Some Services require information, access, approvals, or cooperation from you (for example, access to your phone numbers, calendar, CRM, website, and ad accounts, and timely approval of copy and carrier registrations). Timelines depend on you providing these.
4. Accounts and Access
If we give you access to a dashboard, platform, or account, you are responsible for keeping your login details confidential, for activity under your account, and for making sure only authorized members of your team use it. Tell us promptly at info@replyamp.com if you believe your account has been accessed without authorization.
5. Acceptable Use
You agree not to, and not to allow anyone else to:
Use the Sites or Services for anything unlawful, deceptive, or harmful, or in violation of others’ rights;
Send text messages, place calls, or send emails through the Services without the consent and disclosures required by law, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM, state telemarketing laws, and carrier rules for A2P 10DLC messaging, or contact anyone who has opted out;
Scrape, crawl, or harvest data from the Sites, or use automated means to access them other than standard search engine indexing;
Probe, scan, or test the vulnerability of the Sites or Services, interfere with their operation, or try to bypass security or usage limits;
Copy, resell, reverse engineer, or create derivative works of our Sites, systems, scripts, or materials except as allowed in an Order;
Upload malware, spam, or content that is infringing, defamatory, or obscene; or
Submit protected health information (PHI), other patients’ confidential information, or anyone else’s confidential information through our public website forms, chat, demo line, text messages, or email. Patient information may only be shared with us after a business associate agreement is in place and through a secure channel we agree on in writing.
You are responsible for your own compliance with laws that apply to your practice, including healthcare privacy, advertising, and professional rules, and for the consent records of the contacts you ask us to call or message.
6. Your Materials and Data
You keep ownership of the content, logos, brand assets, photos, copy, contact lists, and other materials you provide to us (“Client Materials”). You give Reply Amp a non-exclusive, worldwide, royalty-free license to use, copy, host, modify, and display Client Materials only as needed to provide, support, and improve the Services for you, and to comply with law. You confirm you have the rights and consents needed to give us Client Materials and to let us use them this way. Information we process on your behalf about your patients and leads is handled under our agreement with you, including a business associate agreement where one is required.
7. Our Intellectual Property
The Sites and the Services, including our software configurations, workflows, AI agent prompts and scripts, templates, frameworks, diagnostics, reports, designs, text, graphics, and trademarks (including the Reply Amp name and logo), belong to Reply Amp or our licensors and are protected by intellectual property laws. Except for Client Materials, and except for any deliverables an Order expressly transfers to you, we keep all rights in them. While you are a client in good standing, we grant you a limited, non-exclusive, non-transferable right to use the deliverables we provide for your own practice. If you send us feedback or suggestions, we may use them without obligation to you.
8. Third-Party Services
The Services rely on and connect to third-party services, such as payment processors and checkout platforms, calendar and booking tools, CRM and messaging platforms, voice AI and telephony providers, phone carriers, email providers, hosting providers, and advertising platforms. Those providers have their own terms and privacy policies, which may apply to you, and some may bill you directly (for example, phone numbers or ad spend). We are not responsible for third-party services, their availability, or changes they make, and outages or rule changes by those providers, including carrier approval of text-message registrations, may affect the Services.
9. Fees, Plan Terms, Billing, and Refunds
You agree to pay the fees for the Services you purchase. The specific price, payment schedule, usage rates, and start date for your purchase are those shown on the checkout page you used or in your Order. Unless your Order says otherwise, fees are in U.S. dollars and do not include taxes, which you are responsible for. Payments are processed by third-party payment processors, and you authorize us and our processors to charge the payment method you provide for the amounts due.
Plan terms and renewal options (Capture, Grow, and Scale)
Initial 6-month retainer. Every Capture, Grow, and Scale plan starts with a 6-month retainer. The initial 6-month retainer is required for every plan.
After the first 6 months, you may choose to: (a) continue month-to-month; (b) renew for another 6 months; (c) switch to a 1-year term; or (d) switch to a 3-year term.
Term discounts. A 1-year term receives 10% off, and a 3-year term receives 20% off, your recurring monthly platform or plan fee (including the Grow and Scale monthly bundles). Month-to-month service and 6-month renewals are billed at the regular monthly rate, with no discount.
What is not discounted. Term discounts do not apply to one-time build fees, the Revenue Leak Blueprint, usage charges (such as AI minutes and text-message segments beyond any included allowance), ad spend, or third-party costs.
No discount in place of the initial term. The 1-year and 3-year discounts are available only for a term chosen after the initial 6-month retainer. They cannot be used to replace, shorten, or skip the initial 6-month retainer.
Revenue Leak Blueprint
The Blueprint is a one-time $297 purchase.
If your Blueprint Review is not worth $297 to you, tell us at the end of the review and we will refund the $297 in full.
If you start a build with Reply Amp within 14 days of your Blueprint Review, your $297 is credited in full toward that build.
These are the only refund and credit terms for the Blueprint. There is no other credit window or money-back period.
Performance guarantees
Under-2-Minute Guarantee. If your median response time on qualifying inquiries is not under two minutes during a qualifying measurement period, your Reply Amp platform fee for that period is credited. Qualifying inquiries, measurement, pauses, eligibility, and exclusions are described in full at replyamp.com/guarantee-terms.
Live in 14 Days. If your system is not live within 14 days, your first month of the Reply Amp platform fee is free. The 14-day clock starts only when Reply Amp has the assets, access, and approvals needed to build. The remedy is the free first month of the platform fee only; this guarantee is not a right to cancel and is not a refund of any build fee.
These guarantees and the Blueprint terms above are the only guarantees Reply Amp offers. Guarantee credits apply to the Reply Amp platform fee only and do not cover build fees, ad spend, usage, or third-party costs.
Other refunds and payment issues
Except as stated in this section, on your checkout page, in your Order, or in our Guarantee Terms, or as required by law, fees are non-refundable.
If a payment fails or is overdue, we may suspend the Services after giving you notice until the balance is paid. Usage-based charges, such as AI minutes and text-message segments beyond any included allowance, are billed as described in your Order or on our pricing page.
10. AI, Automation, and Human Oversight
The Services use artificial intelligence and automation to answer calls, chats, and texts, qualify inquiries, and book appointments. AI can make mistakes: it may misunderstand a caller, give an incomplete or inaccurate answer, or fail to respond as expected. You are responsible for reviewing and approving the information, scripts, and rules your AI agents use, for monitoring their conversations, for setting appropriate escalation to your team, and for making sure they do not give clinical advice. AI agents and automated messages should identify themselves as automated where the law requires.
11. Disclaimers
Not medical advice. Reply Amp is not a healthcare provider. The Sites and Services, including any AI agent, do not provide medical advice, diagnosis, or treatment, and are not a substitute for the professional judgment of licensed clinicians. Your practice remains responsible for all clinical decisions and patient care.
No guaranteed results. We work hard to improve how your practice responds to and converts inquiries, but results depend on many factors outside our control, including your offer, pricing, market, team, and clinical delivery. Except for written guarantees that expressly apply to your purchase, we do not guarantee any particular number of leads, bookings, show rates, revenue, or clinical outcome. Any examples on the Sites are illustrations, not promises.
Provided “as is.” To the fullest extent the law allows, the Sites and Services are provided “as is” and “as available,” and we disclaim all warranties not expressly stated in these Terms or an Order, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not promise that the Sites or Services will be uninterrupted, error-free, or completely secure.
12. Limitation of Liability
To the fullest extent the law allows:
Reply Amp will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost patients, lost data, or business interruption, arising out of or relating to the Sites, the Services, or these Terms, even if we were told such damages were possible; and
Reply Amp’s total liability for all claims arising out of or relating to the Sites, the Services, or these Terms will not exceed the amount you paid to Reply Amp for the Services giving rise to the claim during the 12 months before the event that caused the liability.
Some jurisdictions do not allow certain limitations, so some of these may not apply to you. Nothing in these Terms limits liability that cannot be limited under applicable law.
13. Indemnity
You agree to defend, indemnify, and hold harmless Reply Amp and its owners, employees, and contractors from and against third-party claims, and the related losses, damages, and reasonable costs (including reasonable attorneys’ fees), arising out of: (a) Client Materials; (b) your use of the Services in violation of these Terms or applicable law, including calls or messages sent to contacts without the required consent; (c) your clinical services and patient care; or (d) your violation of a third party’s rights.
14. Suspension and Termination
You may stop using the Sites at any time. Ending a paid Service is governed by the plan terms in Section 9 and by your checkout page or Order. Because the initial 6-month retainer is required, it cannot be cancelled early for convenience unless your Order says otherwise. We may suspend or end your access to the Sites or Services if you materially breach these Terms or an Order, fail to pay, or use the Services in a way that creates legal, security, or carrier-compliance risk, and we will give notice where reasonable. When Services end, you remain responsible for amounts already owed. Sections that by their nature should survive (including fees owed, intellectual property, disclaimers, limitation of liability, indemnity, and governing law) will survive.
15. Governing Law and Disputes
These Terms are governed by the laws of the State of Michigan, USA, without regard to its conflict-of-law rules. Before filing a claim, each party agrees to try to resolve the dispute informally by contacting the other in writing and negotiating in good faith for at least 30 days. Any claim that is not resolved informally will be brought in the state or federal courts located in the State of Michigan, and you and Reply Amp consent to their jurisdiction, unless an Order provides a different dispute process.
16. Changes to These Terms
We may update these Terms from time to time. We will post the updated version on this page and change the “last updated” date. Changes apply from the date they are posted, except that the terms in effect on the date of your purchase or Order continue to apply to that purchase for its current term unless you agree otherwise. Continuing to use the Sites after an update means you accept the updated Terms.
17. General
Entire agreement. These Terms, the Privacy Policy, any applicable guarantee terms, and any Order are the entire agreement between you and Reply Amp about their subject and replace prior understandings on that subject.
Severability. If any part of these Terms is found unenforceable, it will be enforced to the maximum extent allowed and the rest will remain in effect.
No waiver. If we do not enforce a provision, that is not a waiver of our right to enforce it later.
Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of our business.
Force majeure. Neither party is responsible for delays or failures caused by events beyond its reasonable control, such as carrier or platform outages, natural disasters, or government action, except for payment obligations.
Independent parties. You and Reply Amp are independent contractors.
Start with the $297 Revenue Leak Blueprint: we mystery-shop
your practice, score it across the 4 growth levers, and hand
you a 90-day plan or a fixed quote. It's 100% credited to any
plan you start within 14 days of your Blueprint Review.