Last Updated: November 11, 2025

1. Introduction

DAAMA, LLC dba Reply Amp (“Reply Amp,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our websites, including https://replyamp.com and partner sites we operate or control (collectively, the “Sites”), use our products and services, engage with our AI agents and CRM tools, or communicate with us via phone, SMS/MMS (“text messages”), email, chat, or other channels.

By using our Sites or Services, you agree to this Privacy Policy and our Terms of Use. If you do not agree, please do not access the Sites or use the Services.

2. Scope and Applicability

This Policy applies to:

- Visitors to our Sites

- Customers and prospective customers

- Individuals who interact with our AI Agents, CRM, forms, or marketing programs

- Individuals who receive emails or text messages from us

This Policy does not apply to third-party websites, services, or applications that we do not control. Please review those parties’ privacy policies for their practices.

3. Information We Collect

We collect the following categories of information:

A. Information You Provide

Contact and Account Data: name, company, role/title, email, phone number, mailing address, login/account credentials.

Communications: content of messages you send us via forms, chat, email, SMS/MMS, voice, or social media; survey responses; support inquiries.

Transactional/Billing: payment method details (processed by our PCI-compliant providers), purchase history, subscription details.

Preferences and Consents: marketing preferences, consent choices, opt-in/opt-out status for email and SMS.

Submissions/Uploads: files, forms, content, or media you upload or provide (including testimonials or reviews).

B. Information Collected Automatically

Usage Data: pages viewed, links clicked, session duration, referring/exit pages, timestamps.

Device/Technical Data: IP address, device identifiers, browser type/version, operating system, screen resolution, language settings.

Cookies and Similar Technologies: single-session and multi-session cookies, pixels, tags, SDKs, local storage for analytics, personalization, and advertising. You can manage cookies via browser settings, but some features may be limited.

C. Information From Third Parties

Service Providers and Partners: analytics vendors (e.g., Google Analytics), advertising partners, payment processors, communications platforms, social media platforms, and webinar/event co-hosts may provide data related to your activity and interactions with us.

Co-Hosted Events: if you register for a webinar, event, or program co-hosted with partners, your registration information may be shared with such partner hosts, as disclosed at the point of collection.

4. How We Use Information

We use information for the following purposes:

Provide and Improve Services: operate, maintain, secure, and enhance our Sites, AI Agents, CRM, and related offerings; develop new features; troubleshoot; perform analytics.

Communications: respond to inquiries; deliver transactional messages (e.g., confirmations, notices); send administrative information (e.g., policy updates).

Marketing: send email and SMS/MMS marketing (with proper consent), including product updates, promotions, event invitations, and content; personalize and measure campaigns.

Compliance and Protection: comply with laws and industry guidelines (including TCPA, CTIA, A2P 10DLC program standards); prevent fraud, abuse, or prohibited content; enforce Terms of Use; protect the rights, safety, and security of users, our systems, and the public.

Consent Management: honor and record opt-in/opt-out preferences for email and SMS; manage frequency and content categories as applicable.

Legal/Business Operations: audit, reporting, accounting, billing, tax compliance; corporate governance; mergers, acquisitions, or reorganization.

5. A2P 10DLC, SMS/MMS, and Email Disclosures

To align with A2P 10DLC standards and messaging best practices (including CTIA guidelines and TCPA), Reply Amp adheres to the following:

Consent: We only send marketing text messages or marketing emails after obtaining appropriate consent (opt-in). For certain informational or transactional messages, different consent standards may apply in accordance with applicable law and CTIA guidance. See 10DLC consent basics and ActiveCampaign best practices.

Identification: Our messages identify Reply Amp as the sender when required.

Message Frequency: Message frequency varies by program.

Charges: Message and data rates may apply.

Help: For help with SMS, reply HELP or contact us at [email protected] / https://replyamp.com/support-2435 / or by phone at 313-631-3633.

Opt-Out via OUT: You may opt out of marketing SMS/MMS and marketing email at any time. For SMS/MMS, reply OUT to any message. For email, use the unsubscribe link in any email. You may also contact us using the methods in Section 15 (Contact Us).

Alternative Keywords: We also honor industry-standard opt-out keywords such as STOP, UNSUBSCRIBE, CANCEL, END, and QUIT, and we honor HELP. Even though our primary opt-out keyword is OUT, mobile carriers and CTIA expect support for STOP/HELP equivalents; we process these consistently.

Program Terms: Additional program-specific terms, examples, and disclosures (including sample messages) may be presented at the point of opt-in or in our Terms of Use.

Important: We may send non-marketing transactional or account-related messages after an opt-out from marketing where permitted by law (e.g., security, account changes, or service notices).

6. Mobile Number and Non-Sharing Statement

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

7. Cookies, Analytics, and Advertising

We use cookies and similar technologies for functionality, analytics, and ad personalization/measurement. This may involve de-identified/aggregated data sharing with vendors to operate these services. You can adjust your browser settings to manage cookies.

Learn more or opt out here:

Google Ads: https://support.google.com/ads/answer/2662922?hl=en

Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout/

Facebook Help: https://www.facebook.com/help/146952742043748

8. Legal Bases for Processing (where applicable)

Depending on your jurisdiction (e.g., GDPR), we process personal data under the following bases: consent, performance of a contract, legitimate interests (e.g., improving services, securing systems, marketing to existing customers), compliance with legal obligations, and protection of vital interests or legal claims.

9. How We Share Information

We share information as follows:

Service Providers: With trusted vendors who perform services on our behalf (e.g., hosting, analytics, payment processing, customer support, communications, security). They may only use data as instructed by us.

Event Co-Hosts/Partners: If you register for partner events/webinars, we may share your registration details with co-hosts as disclosed at collection.

Legal/Compliance: To comply with law, regulation, legal process, or governmental requests; to enforce our Terms of Use; to protect rights, safety, and property of Reply Amp, users, and the public; to detect and address fraud, security, or technical issues.

Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition, personal information may be transferred to a successor or affiliate as part of the transaction subject to this Policy.

With Your Consent: We may share information for other purposes at your direction or with your consent.

We do not sell personal information as the term “sell” may be defined under certain privacy laws; if that changes, we will update this Policy and honor applicable rights and opt-outs.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, including to comply with legal, accounting, or reporting obligations, resolve disputes, enforce our agreements, and maintain necessary records. Retention periods vary by data category and use.

11. Your Choices and Rights

Email Marketing: You can unsubscribe via the link in any marketing email or by contacting us (Section 15).

SMS/MMS Marketing: Reply OUT to any message to opt out from marketing texts. We also honor STOP, UNSUBSCRIBE, CANCEL, END, and QUIT. Reply HELP for help. Message frequency varies. Message and data rates may apply.

Cookies: Control/disable cookies in your browser. Some features may not function properly without cookies.

Access, Correction, Deletion: Depending on your jurisdiction, you may have rights to request access, correction, deletion, portability, or restriction of your personal information.

Do Not Track/Global Privacy Controls: We will honor applicable browser/OS-level privacy signals as required by law in relevant jurisdictions.

To exercise rights, contact us using Section 15. We may verify your identity and request additional details to process your request. Authorized agent requests will require proof of authorization and identity.

12. Children’s Privacy

Our Services are not directed to children under 13 (or under the age threshold required by applicable law). We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us (Section 15) to request deletion.

13. Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is 100% secure. Do not send sensitive information by email. Payment details are processed by PCI-compliant processors. We maintain SSL/TLS for secure transmission when appropriate.

14. International Transfers

We may process and store information in the United States and other countries with different data protection laws than your jurisdiction. Where required, we implement appropriate safeguards for cross-border transfers (e.g., Standard Contractual Clauses) and take reasonable steps to protect your information.

15. Contact Us

Email: [email protected]

Address: DAAMA, LLC dba Reply Amp, 11000 W McNichols Rd, Suite 323 #1105, Detroit, MI 48221

Website Contact Form: https://replyamp.com/contact-495431

For SMS assistance: reply HELP to any message or contact us at [email protected] or support URL/phone].

16. Policy Changes

We may update this Policy from time to time. If we make material changes, we will update the “Last Updated” date and, where required, provide additional notice (e.g., via the Sites or email). Continued use of the Services after changes take effect constitutes acceptance of the updated Policy.

17. Additional Disclosures for Certain Jurisdictions

Depending on your jurisdiction (e.g., California, Virginia, Colorado, Connecticut, Utah, the EU/UK), additional rights and disclosures may apply, including:

Categories of personal information collected, purposes of use, and sources as described in Sections 3–4.

Non-sharing of mobile numbers for third-party marketing (Section 6).

Your rights to access, correct, delete, opt out of certain processing, and non-discrimination for exercising rights.

California “Shine the Light” and CPRA/CCPA notices, if applicable.

To exercise jurisdiction-specific rights, see Section 11.

18. Acceptable Use and Prohibited Content (Messaging)

We follow CTIA messaging principles, carrier policies, and applicable laws. We prohibit unlawful, deceptive, or harmful content, including SHAFT-C content (sex, hate, alcohol where restricted, firearms, and tobacco/cannabis) and other prohibited categories. We may suspend or restrict messaging in our discretion to maintain compliance and trust. See also Terms of Use.

19. Intellectual Property

All intellectual property on the Sites remains the property of Reply Amp or its licensors. You may not use our content without prior written permission, except as permitted by law.

20. Testimonials and User-Generated Content

Testimonials reflect real customer experiences but are not guaranteed or typical; we may edit for length, clarity, grammar, or to remove sensitive details. Posted comments are the responsibility of the poster. We review and may moderate submissions consistent with our policies and the law.

21. Restricted Access and Account Security

We may restrict access to parts of the Sites or Services. You are responsible for maintaining the confidentiality of your account credentials and for activities under your account.

22. Webinars, Events, and Co-Hosted Programs

If you register for a webinar, event, or joint program with partners, we may share your registration information with those co-hosts to administer the event and related communications, as disclosed at registration.

23. Links to Third Parties

Our Sites may contain links to third-party sites/services. We are not responsible for their content or privacy practices. Review their policies before use.

24. CAN-SPAM Compliance (Email)

Emails from us will identify the sender, include contact information, and provide a functional unsubscribe mechanism. You can opt out at any time via the unsubscribe link or by contacting us.

25. Additional SMS Program Terms

At the time of opt-in for any SMS program, we will provide:

Program description and brand identification

Message frequency disclosure (message frequency may vary)

“Message and data rates may apply”

Opt-out instructions (reply OUT to opt out; we also honor STOP and other standard keywords)

HELP instructions

Links to this Privacy Policy and our Terms of Use

Program-specific details may be provided at enrollment and will govern that program to the extent of any conflict with this Policy.

26. Your Responsibilities for Mobile Numbers

Please keep your mobile number and contact information current. If you change, transfer, or deactivate your number, promptly update your account to avoid messages being delivered to the new owner.

27. Disclaimers; Limitation of Liability

The Sites and materials are provided “as is” without warranties of any kind, to the fullest extent permitted by law. We are not liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to your use of the Sites or Services, to the extent permitted by law. Some jurisdictions do not allow limitations; some provisions may not apply to you.

28. How to Exercise Opt-Outs

SMS/MMS marketing: reply OUT to any SMS. We also honor STOP, UNSUBSCRIBE, CANCEL, END, and QUIT.

Email marketing: click the unsubscribe link in any marketing email.

You may also contact us using Section 15.

29. Message Examples and Compliance Assurances

We maintain internal records of our SMS/email flows, sample messages, and compliance controls to meet A2P 10DLC vetting expectations and CTIA best practices. We strive for consistency across brand, website, opt-in flows, and sample messages shared during campaign registration, per ecosystem best practices (see ActiveCampaign and TermsFeed).

30. Contact

Privacy: [email protected]

Support/HELP for SMS: [email protected] or by phone at 313-361-3633

Address: DAAMA, LLC dba Reply Amp, 11000 W McNichols Rd, Suite 323 #1105, Detroit, MI 48221